Tattoo appoints new CEO & Gets Ready for 2024

Tattoo - Jason Barrett CEO

The Royal Edinburgh Military Tattoo has appointed Jason Barrett as its new CEO as the world-renowned spectacle looks ahead to an exciting future.

Jason steps up from his role as Chief Operating Officer, having originally joined the Tattoo three years ago, and takes over from Major General Buster Howes, who stood down following this August’s incredible Show, Stories.

Originally from Colorado, Jason has the military in his blood, having served for both the US and UK militaries. He served for 20 years as an infantry officer in the United States Marine Corps, where he held leadership positions involved in high-level strategic planning and on active service with the UK Royal Marines. Jason retired from the Marine Corps as Lieutenant Colonel in 2010 having led over 1,000 marines with $150 million in assets.

He then spent over 10 years in the hospitality industry, holding various Chief Executive and Management roles, before joining the Tattoo and using this experience to help shape the organisation’s 10-year plan, alongside senior management colleagues.

Jason takes the reins as CEO at an incredibly exciting time in the Tattoo’s history, following a hugely successful run this summer, with planning well underway for next year’s Show, Journeys, and its 75th anniversary on the horizon in 2025.

Jason’s appointment comes following a very successful 2023 for the Tattoo, with over 200,000 attendees on the Edinburgh Castle Esplanade across August, as crowds were taken on a musical and cultural journey of spectacular showcases with performers from Norway, The United States, Switzerland and Trinidad & Tobago, alongside homegrown talent from the UK at the centre of it all.

Jason Barrett, Chief Executive Officer of The Royal Edinburgh Military Tattoo, said:

It’s a huge honour to be appointed as CEO and I’m excited to continue to work closely with such an incredibly talented team as we unlock the full potential of the Tattoo. My relationship with this wonderful country has lasted over 26 years as my wife is from Linlithgow.
This, coupled with my wartime service with the British Forces, amounts to a special bond with Scotland, the British Military and the Tattoo. I am humbled to be charged with helping carry this great institution forward.
Creativity is key for me not only in how we deliver a spectacular Show, but also in our thinking as a brand and as a business which runs year-round. Investing in our bright future will help people achieve great things.
“A huge part of this is of course our status as a charity and ambition to increase our charitable donations as well as ensuring we have a best-in-class customer experience for fans who travel from across the globe to see the Tattoo.

With planning for the 2024 Show Journeys well underway, The Royal Edinburgh Military Tattoo is expecting another strong turnout, after the 2023 Show, Stories, was at almost 97% capacity with 23 out of the 26 Shows sold out.

Journeys will transport audiences on an international cultural journey, bringing together the voices and stories that connect the worldwide company of The Royal Edinburgh Military Tattoo. With the Royal Navy taking on the role of lead service, the Show will take crowds on a journey through time, celebrating the tides of change. Returning to the Case Esplanade will be Tattoo favourites, from the Massed Pipes and Drums to the emotive Lone Piper, alongside the culture and vibrance of an international cast.

The Royal Edinburgh Military Tattoo takes place from 2nd top 24th August 2024 - and you can purchase tickets online or call the Box Office on +44 131 225 1188.

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