Film Festival to launch with special 70th edition tartan
Edinburgh International Film Festival will launch the full programme for its 70th edition on Wednesday 25 May [update: now launched!] - and to celebrate they've teamed up with Edinburgh College of Art and Bute Fabrics to create a specially-designed tartan.
Launch day will see a limited edition EIFF tartan scarf made available for purchase, in a design which uses symbolic uses of colour and shape to represent the Festival - these include the red, black and white of the Festival logo, as well as lines positioned to represent the aspect ratio of 70mm film, which itself is also a nod to 2016 being the EIFF's 70th edition.
EIFF Deputy Artistic Director Diane Henderson commented:
As an international event known all over the world for screening the best in new and classic cinema, we remain extremely proud of our Scottish roots and what better way to express this than through our very own tartan design!
To create the new tartan, the Film Festival enlisted Edinburgh College of Art's second year design students in a competition. The winning entry, created by Hazel Steven, was selected by a panel of judges, including Ms Henderson and EIFF Artistic Director Mark Adams.
Winning ECA design student, Hazel Steven, commented:
I researched contemporary designers and artists and considered how light affected the mood of a piece which linked to the use of a projector. I explored tartan patterns with ink and print techniques. When I found out that I had won I was really excited to see how my art work was then translated into a woven tartan.
Wendy Murray, Brand and Accessories Manager at Bute Fabrics added:
Bute Fabrics have been honoured to work in close collaboration with EIFF and students from ECA on the creation of the new official Film Festival tartan. Bute Fabrics helped to translate the winning student design into the final tartan you now see in the EIFF’s own striking colour palette. A great project for all involved and we look forward to working with EIFF again in future.
The new design will be available in a limited edition scarf, on sale from 25 May 2016 at the Filmhouse cinema and online. There will also be an exhibition as part of the Film Festival, examining the creative process of the students who took part in the competition.
The Edinburgh International Film Festival runs from Wednesday 15 to Sunday 26 June 2016, and all tickets will be on sale from Wednesday 25 May. Find out more about the Film Festival, including links to programme and ticketing details.
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